When you work in the business of creating something, be it selling a brand or promoting a cause, you want it to be seen by as many people as possible. The more barriers you put in front of a prospective audience, the lower the potential impact.
This, essentially, is the principle behind online accessibility – eliminating the barriers an audience faces. After all, almost one in five people in the UK has a disability.
Websites designed with accessibly in mind ensure that mentally or physically impaired users can reach and consume the content in two ways: unassisted and assisted.
An analogy I like to use is – if the web were a house, the former is the staircase (your basic browser, essentially) and the latter a lift (the use of assistive technologies such as screen readers).Working, as my agency does, with a host of clients in the pro-social sector, these principles are of particular relevance and are why we spend a lot of time considering the Web Content Accessibility Guidelines (WCAG)… as should anyone who uses digital to convey their message.
Curated by (Lifekludger)
Read full article at Source: Is it time to make web accessibility more, well, accessible? | CharityComms