A Guide to Color, UX, and Conversion Rates

Color is one of the most powerful tools in the designer’s toolkit. You can use color to impact users’ emotions, draw their attention, and put them in the right frame of mind to make a purchase. It’s also one of the main factors in customers’ perception of a brand. With an infinite number of possible color combinations out there, it can be hard to decide what colors will make the biggest impact on your site or app. It would be impossible to test everything, but we’ve picked up a few tricks and trends about how color affects users’ attitudes and behavior.

In this article, we’ll cover basic color theory, psychology, accessibility issues, and impact on conversion rate. We’ll also share some of the findings from a recent 50-person study we ran to find out how men and women perceive color schemes differently and how color can attract attention and make a website memorable.

Curated by (Lifekludger)
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