For over a decade, the U.S. Department of Justice (DOJ) has been advocating for standardized website development and content to increase the accessibility of the Internet for those with disabilities.
But consent decrees and/or settlement agreements for inaccessible websites have hit Target, Amazon.com, PeaPod, Netflix, H&R Block, Hilton International and many other corporations over the past few years.
Ultimately, compliance with the DOJ and the American Disabilities Act (ADA) is not just about better serving the individuals with vision or hearing issues—it’s about providing a better web user experience for everyone.
The importance of an inclusive user experience
To help navigate the web, tech innovators have done a great job providing assistive devices like screen reader software (seen in the video below), voice interactive software, Braille output devices, or closed captioning.
But even with these technology tools, an estimated 18% of the United States population with disabilities still have website access issues. This is a big deal, not because of the maximum penalty the DOJ imposes for a violation is $75,000 (subsequent violations are $150,000), or because settlements are in the millions. This is a big deal because businesses can’t afford to ignore almost 20% of their target audience, especially when the U.S. Department of Labor estimates this population controls more than $200 billion of discretionary spending power.
Curated by (Lifekludger)
Read full article at Source: 15 Website Accessibility Tips That Increase Everyone’s Engagement | UX Magazine