This is how WCAG guidelines help.
The standard Web Content Accessibility Guidelines (version – WCAG 2.0) is a set of rules that defines how to make web or online content more accessible, especially to people who are differently-abled. ‘Accessibility’ here could involve a wide range of limitations, including visual, auditory, physical, speech, cognitive, language, learning, and neurological.
What is it?
The Web Content Accessibility Guidelines (WCAG) are part of a series of web accessibility guidelines
Who is it by?
It is published by the Web Accessibility Initiative (WAI) of the World Wide Web Consortium (W3C)
In short: These guidelines form the main international standards organization when it comes to the matter of content for the Internet.
Why is it pertinent to follow WCAG guidelines?
Implementation of the WCAG guidelines helps maintain a standard quality of online content that is inclusive and serves the interest of readers with different kinds of special needs. Making a particular brand’s online content WCAG-friendly is required to showcase that you have an ‘inclusive mindset’ as a brand.
Some industries may benefit more by following WCAG norms. Those in e-tail / FMCG / e-learning might experience an increased customer base when they follow inclusive norms.