Thanks to their specialist skillsets and proximity to a given project, UX Designers are set apart from the majority of their target audience. As Jakob Nielsen explains, “one of usability’s most hard-earned lessons is that you are not the user. This is why it’s a disaster to guess at the users’ needs.” However, there’s another fundamental ability that can be damaging to assume of your user: Computer literacy.
As the Norman Nielsen Group concludes, “if you think something is easy, or that ‘surely people can do this simple thing on our website,’ then you may very well be wrong.”
How does this impact your UX choices?
Curated by (Lifekludger)
Read full article at Source: Your Users Might Not be as Tech-Savvy as You Think – Usabilla Blog