Tag Archives: captions

9 Video Secrets Only Top Marketers Know – Ai-Media

4. They know that mobile is king and silence is golden.

On Facebook, three-quarters of all video content is seen on a mobile device. Since smartphones allow us to watch videos anywhere that’s connected to the Internet, we’re watching video almost everywhere. And when you’re in public places, silence is golden.Here’s a look at how our Facebook fans typically consume our videos. This is one of our posts that went viral with over 6 million views. What’s noticeable is how that over 5 million of those views were without sound.

On this occasion that’s 82% of all views being without sound.

According to Facebook:“In mobile-feed environments, people prefer having the choice to opt in to sound. Our research found that when feed-based mobile video ads play loudly when people aren’t expecting it, 80% react negatively, both toward the platform and the advertiser.

Advertisers should take this into account when creating video ads, making sure their stories don’t require sound to communicate their message.

”Adding closed captions to your video allows your audience to watch silently and discreetly on their morning commute (or from the bathroom stall) without drawing any attention to themselves.

According to Facebook, adding captions leads people to spend an average of 12% more time watching your videos. In a world where time is our most precious commodity, that’s more time being spent watching your content.

Curated by (Lifekludger)
Read full article at Source: 9 Video Secrets Only Top Marketers Know – Ai-Media

Making images accessible for people on Twitter | Twitter Help Center

Making images accessible for people on Twitter

When you Tweet photos using the Twitter app for iOS or Android, you have the option to compose a description of the images so the content is accessible to people who are visually impaired.

This article includes information about how to enable the Compose image descriptions setting and instructions for composing image descriptions using:

Twitter for iOS
Twitter for Android
VoiceOver on Twitter for iOS
Talkback on Twitter for Android

Curated by (Lifekludger)
Read full article at Source: Making images accessible for people on Twitter | Twitter Help Center

Facebook Automated Captions Improve Accessibility, Provide Additional Insights | Social Media Today

… Facebook announced the release of automatic alternative text – or automatic alt text – for images posted to Facebook. Automatic alt text uses object recognition technology to generate a description of a photo, processing each through Facebook’s artificial intelligence engine to establish image content.

At the time of launch, the team has focused the system on recognizing approximately 100 different concepts based on their prominence in Facebook photos as well as the accuracy of the visual recognition engine. “The current concepts, for example, cover people’s appearance (e.g., baby, eyeglasses, beard, smiling, jewelry), nature (outdoor, mountain, snow, sky), transportation (car, boat, airplane, bicycle), sports (tennis, swimming, stadium, baseball), and food (ice cream, pizza, dessert, coffee). And settings provided different sets of information about the image, including people (e.g., people count, smiling, child, baby), objects (car, building, tree, cloud, food), settings (inside restaurant, outdoor, nature), and other image properties (text, selfie, close-up).” Based on these parameters, the system’s able to provide highly accurate image results.

See more at: http://www.socialmediatoday.com/social-networks/facebook-automated-captions-improve-accessibility-provide-additional-insights#sthash.joOC9qvd.dpuf

Curated by (Lifekludger)
Read full article at Source: Facebook Automated Captions Improve Accessibility, Provide Additional Insights | Social Media Today

Online video captions must be accurate and readable

The Australian Communications Consumer Action Network (ACCAN) has formed an alliance of organisations representing the interests of Australians who are Deaf, hearing impaired and those who rely on captions for information, to bring attention to the growing issue of inaccessibility of online audio/visual content being posted to websites. Specifically, there are concerns around the amount of video content that is being auto-captioned on YouTube as the vast majority of these videos are not being reviewed for accuracy or readability.

An ad hoc survey of Australian Government websites found a range of problems with video captions, including videos with no captions, video captions with minor misspellings and videos with completely incomprehensible captions. Go to ACCAN’s Facebook page to view a photo album containing examples of incomprehensible captioning. The websites of many Australian politicians, political parties and Government agencies feature these inaccessible videos.

curated by (Lifekludger)
Read full article at Source: Online video captions must be accurate and readable