4. They know that mobile is king and silence is golden.
On Facebook, three-quarters of all video content is seen on a mobile device. Since smartphones allow us to watch videos anywhere that’s connected to the Internet, we’re watching video almost everywhere. And when you’re in public places, silence is golden.Here’s a look at how our Facebook fans typically consume our videos. This is one of our posts that went viral with over 6 million views. What’s noticeable is how that over 5 million of those views were without sound.
On this occasion that’s 82% of all views being without sound.
According to Facebook:“In mobile-feed environments, people prefer having the choice to opt in to sound. Our research found that when feed-based mobile video ads play loudly when people aren’t expecting it, 80% react negatively, both toward the platform and the advertiser.
Advertisers should take this into account when creating video ads, making sure their stories don’t require sound to communicate their message.
”Adding closed captions to your video allows your audience to watch silently and discreetly on their morning commute (or from the bathroom stall) without drawing any attention to themselves.
According to Facebook, adding captions leads people to spend an average of 12% more time watching your videos. In a world where time is our most precious commodity, that’s more time being spent watching your content.
Curated by (Lifekludger)
Read full article at Source: 9 Video Secrets Only Top Marketers Know – Ai-Media